#507 S2 Episode 376 - PERSONIFIED: How To Get Away From Persona-Based Selling

2022-12-13

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WHY SHOULD YOU AVOID SELLING BASED ON THE BUYER’S PERSONA?For many years, salespeople kept selling based on the persona of the buyer, but it’s kind of problematic. For Collin, this way of selling is outdated and lacks authenticity. Tune in to Collin today as he explains why selling the way your buyers want to buy is the way to go. Quite confusing? Find out more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs...

WHY SHOULD YOU AVOID SELLING BASED ON THE BUYER’S PERSONA?

For many years, salespeople kept selling based on the persona of the buyer, but it’s kind of problematic. For Collin, this way of selling is outdated and lacks authenticity. Tune in to Collin today as he explains why selling the way your buyers want to buy is the way to go. Quite confusing? Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!

TRANSFORMING MOMENTS

THE PROBLEM WITH PERSONA-BASED SELLING

“The problem with persona-based selling is it's outdated, you won't stand out, because you're going to be showing up like every other seller, that using this way to sell, they're crafting their messaging, and their style of selling based on a persona.”

GET HIGHER SUCCESS RATES BY SELLING THE WAY THEY BUY

“If you can sell to the person the way they want to buy, you're going to have a much higher success rate.”

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