Episode 126: TMBA 126 (TTR14) – 5 Ways to Produce Expert Level Content (Even If You Aren’t an Expert)

Hey there weekend warriors! This week’s happy hour drink sponsor is Orangina, a beverage with a special place in the heart of @AnythingIan. Today we are going to talk about high level content strategy. First, it’s worth taking a look at Karol’s notes from reading Turning Pro. Many of you know I’m a huge War of Art fan, and I just got started with Turning Pro today based on Karol’s suggestion. “The amateur allows his worth and identity to be defined by others. The amateur craves third-party validation.” Ouch that’s harsh! In this episode we’ll explore strategies content marketers can employ to avoid the amateur trap.