Build vs. Buy: What’s the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversation, we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk. Show Notes

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• Lauren Hutton: Website // LinkedIn // Twitter
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• Benjamin Shapiro: Website // LinkedIn // Twitter

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