During Vogue Knitting Live 2024, Jen took the stage with big names in the fiber arts and maker industry to talk about how we can adapt to the ever evolving world of craft-what has changed, where the opportunity is, and advice on what to do when things are challenging.
Our Panelists
Jonna Hietala is the co-founder, creative director and CEO of Laine Publishing and the editor-in-chief of Laine Magazine. Jonna has worked in lifestyle and crafts magazines both in Finland and in Sweden. Before Laine, she also ran her own yarn shop. In 2021, Jonna won the prestigious Taito-Finlandia award for her groundbreaking work on handicrafts and applied arts. Jonna lives in Tampere, Finland with her two children, cats and dogs.
Aimée Gille was born and raised in the United States, in Kansas, and later moved to France, where her passion for knitting was reignited. In Paris, where she now lives with her family, she first opened L’Oisive, thé a wonderful knitting café, and later La Bien Aimée. Established in 2015, La Bien Aimée is an artisanal dye studio located in Paris, France. Aimée and her team dye beautiful and sophisticated colors of yarn that reflect a unique and vibrant point of view. Her book, Worsted, was published by Laine Publishing in the fall on 2021. Her latest book Neons & Neutrals was published in March of 2022.
Ashley Yousling is the founder and CEO of Making and started our podcast back in 2014. She is an award winning designer with over 15 years of experience, leading and executing product + content vision and strategy in tech and consumer industries. Her work has been featured in outlets like The New York Times, Forbes, and Fast Company. She resides in Boise with her three boys, pup, and you can always find her in her art studio.
Joji Locatelli is an Argentine knitwear designer living in Buenos Aires, Argentina. After studying as a physician, in 2004 she rediscovered knitting. She is a Mom of two boys, and a wife to a loving non-knitting husband. She hopes to inspire with her knitting patterns and loves draped fabrics, beautiful details, simple lines.
Moderator
Jen Joyce is the Head of Marketing and Podcast Host at Making. She’s been a marketing professional for the past 14 years and has worked for tech startups, hospitality, fintech, and even an agency. She lives in Seattle with her partner, her dogs, and her 21-year-old cat. Jen can always be found knitting and watching “bad” TV, enjoying lovely Seattle but also traveling as much as possible and lifting heavy weights for that extra serotonin boost.
Photo credit for Jen’s pic: https://www.jacobpritchard.com
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ps- We talk about our values a lot. Just in case you're curious, take a peek.
Episode 41: David Ritchie, Claire Wilson, Libby Mills and Kate Salomon – Study groups, building a New England fiber mill, growth of a fiber family and Green Mountain Spinnery
Episode 40: Pam Allen – Motherhood, Nursing School, Coastal Maine, and Quince and Co
Episode 39: Jill Draper – Fine arts, color girl, small farm yarns, and Jill Draper Makes Stuff
Episode 38: Emmaline Long – Early farming, showmanship, advocacy, and Orchard View Lincoln Longwools
Episode 37: Amanda Malachesky – The Lost Coast, local fiber, permaculture influence, and Lost Coast Yarn
Episode 36: Daphne Marinopoulos – West Africa, a Maine fiber mill, creative fulfillment, and The Fibre Company
Episode 35: Allison Volek Shelton – Glass blowing, Nashville, Woven fabric, and Shutters and Shuttles
Episode 34: Brooke Sinnes – Boarding schools, California, Natural Dyeing and Sincere Sheep
Episode 33: Laurie Gonyea – Fiber entrepreneurism, silver spun yarn, therapeutic fibers, and Feel Good Yarn Co
Episode 32: Cecelia Campochiaro -Rational tech thinking, sequence knitting, self-publishing and the importance of books
Episode 31: Jaime Jennings and Amber Corcoran -Coffee shops, Fiber travel, Partnership and Handspun tiger fluff
Episode 30: Kristin Ford – Architectural influence, Northwest palette, Patagonian Merino, and Bleacher projects
Episode 29: Jackie Ottino-Graf – Spinning in backwoods Maine, all things Swans Island yarn, Commercial Natural Dyeing, Sustainable production
Episode 28: Rebekka Seale – Alabama Gulf Coast, Renaissance reenactments, Handspun goodness and Fiber comfort
Episode 27: Brittany Cole Bush – Modern shepherding, Land stewarding, Urban grazing, and Holistic hides
Episode 26: Hannah Fettig – Maine fiber, simplistic design, balance and presentation
Episode 25: Mountain Meadow Wool – A bale of wool, Community support, Ranch wools and Learning from your mistakes
Episode 24: Hanahlie Beise – Alpacas, Canadian fiber production, Animal-Caretaker Relationships, and Natural Dyeing
Episode 23: Dianna Walla – Confidence, Cultural influence, Fiber awareness, and Norway
Episode 22: Shannon Cook – Musical influence, British Columbia, Pursuing dreams and Building community
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