Have you been overworking without getting what you think you deserve? Or are you not sure if you’re worthy of being known in the industry that you’re in? Then this episode is a must-listen! You will surely get you more inspired and motivated as my guest shares her experience from working 60-80 hours a week to having her own marketing agency where she helps other entrepreneurs get their message out there and show off what they’ve got! My guest today is Lauren Salaun — a PR and marketing consultant, media personality, speaker...
Have you been overworking without getting what you think you deserve? Or are you not sure if you’re worthy of being known in the industry that you’re in? Then this episode is a must-listen! You will surely get you more inspired and motivated as my guest shares her experience from working 60-80 hours a week to having her own marketing agency where she helps other entrepreneurs get their message out there and show off what they’ve got!
My guest today is Lauren Salaun — a PR and marketing consultant, media personality, speaker, and entrepreneur. She is a former health coach, personal trainer, fitness model and competitor.
A lifelong athlete, Lauren spent the bulk of her career in public relations, crisis communications, and marketing before launching a health and fitness coaching business in 2015. While helping people live their healthiest lives and dipping her toes into the world of fitness competitions, Lauren continued her PR and social media consulting and coaching, supporting entrepreneurs in the health, wellness, lifestyle, and personal development industries in building their influence online and monetizing their social media. Lauren has extensive experience in public relations, marketing, and media, from crisis communications to running her own social media management company, being an on-air podcast personality, red-carpet host, and influencer, and of course today, running her own PR agency and being a sought-after speaker on public relations, influencer marketing, and visibility.
In 2019, Lauren launched influence+IMPACT ["Influence And Impact"], a PR and influencer marketing agency, where she helps entrepreneurs elevate their visibility, strengthen their authority in their industry, and share their message on a global level so they can increase their income and make even more of an impact.
A bit of Lauren Salaun’s story:
Growing up, Lauren has always been very active. She has wonderful parents who raised her and her siblings so well. She also grew up with very high expectations from her parents and in her family, and they expect her to get straight A's, do all the sports, do music, do everything.
Her parents argued a lot when she was growing up, and that’s one of the reasons why she wanted to give her best at everything -- to not add stress to the situation in their home.
She double-majored in college, did a ton of singing in school after deciding not to play soccer.
In her entire life, she was like, “You're gonna do all the things, and the goal is to be the best at all the things.” And that creates a recipe for burnout going nonstop.
Her last job that she was at before becoming an entrepreneur and working for myself, was at a PR agency -- working like 60 to 80 hours a week, which gave her exhausting tons of burnouts.
Why did Lauren leave her last job?
She left simply because that wasn’t her passion, although she knows that she’s doing an important job because she works at a hospital industry, it’s just not really where her interests are.
Also, Lauren wanted to have more freedom and flexibility over her schedule and how she works when she works.
She wants to fit her work around her life rather than life around her work.
What are some steps Lauren took to get herself to where she is today?
Lauren is starting to have a morning routine -- a morning ritual that includes meditation, gratitudes, visualization, and all that “woo woo” stuff, that she never thought she would actually need.
She knew that it was so important to start her day grounded, and not to start her day opening up emails, opening up social media, and getting right into work mode. She is carving out 5 to 10 minutes to say, “No, learn your boundaries. Your mental health should come first.” And that was a really powerful step for her.
And three years ago, she did a really intensive leadership development and emotional intelligence program in a mastermind where they did some professional development stuff, which she always loved. But since she is going out on her own and becoming an entrepreneur, she has always found so much value in masterminds, or coaches, or just that collaborative community support type of structure and ongoing personal and professional development.
The PR Accelerator
Lauren and her team work with a number of entrepreneurs to get their message out there, book media, and all that kind of stuff. They can scale their business, bring in more money, and the biggest thing that they often work with everyone in that group is the mindset stuff.
The Impostor Syndrome
Impostor syndrome is when someone highly doubts their very own skills. An example of this given by Lauren is when somebody’s been like, “Oh my gosh, so and so got back to me about being on their podcast, which is crazy, I would have never thought…”
And so, Lauren and her team are always reminding their clients to push the impostor syndrome out of the way, and stop comparing themselves because they have a massive value to add to their lane.
Some words of wisdom from Lauren for entrepreneurs:
If you're an entrepreneur, and if you're not owning what you do and not talking about it, how are people going to know what you do? How will they be able to hire you? How are you going to have a business?
If you really believe in the service and the product that you offer, the solution you have for the world, and you believe in how you can make people's lives better through your business, then you have an obligation to share about it.
Share about it, unapologetically.
Tune in to this episode to learn more about Lauren and her company, and gain a lot of knowledge from the pieces of advice that she will be giving for everyone who could relate to her story.
Connect with Lauren Salaun:
Instagram: @LaurenSalaun https://www.instagram.com/laurensalaun/
The PR Accelerator: https://www.laurensalaun.com/pr-accelerator
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