M 46 Heartstring Advertising

Minisode 46 Heartstring Advertising When you find yourself getting angry, separate yourself from the issue. When advertising and telling stories, do it through the lenses of your customer not your own. Pull on the heartstrings more often. Welcome back to Episode 46 of the minisode series of a doctor's perspective podcast. Before we jump in, I've been busy It's been a while actually since I've recorded one of these and one on a binge. Alright, let's jump in. Today's show is going to be with story brand Episode 141. At the bottom motions, the catchphrase of the show was, I am not angry, the me is angry. So when some kind of situation gets you ticked off, and you want to just lose it. It's a way to cool down and become less emotional angry. It's like I'm not angry, but me is angry that I can sense myself from that day outside that why did this bother me so much. And one way they said to create like happiness is to have lower expectations and higher perceptions. I mean, I'm not saying walk around. Oh, it's gonna rain. Oh, it didn't rain. Fantastic, what a great day. You know, it's not saying be a pessimist. But when you're going to go to someplace or new restaurant, a new whatever new business venture, a business meeting, if you have your expectations a little bit lower, like maybe I'm not gonna hit a slam, a Grand Slam my first at-bat, my first meeting with these people, but can I get the first base? You know, its kind of looking at your status quo is the status quo that you have the life that makes you happy? is a very blue and what can you do about it to change you know, joining a club, dancing gym, some kind of sports getting a dog will can increase your status quo in life, so that you just always kind of like an on the happy side of things. So they did a study trying to figure out in the brain when we treat strangers differently than we were treated people that we love is there are they a threat or not. So they map it out and then they show pictures of like your family, and then you could zap them you can turn up the zap how much you want. Maybe was they would say, hey, you want a higher lower, and then somebody else would administer. And what they're finding was, you know, quite not surprising people you love, you wouldn't want to zap them as high strangers. Maybe we can zap them. And there was a higher degree of emotional distress. If I guess you didn't have a choice and you had to zap your family harder. They interpreted some of that as when you have a business and you're trying to create sales and sales copy and emails and things like that. How are you going to create emotion so that it pulls on the heartstrings of people examine, and that's kind of the pulling it all together, okay, for trying to pull on the heartstrings of our customers, you have to put your mind into the customer, right seeing the world through their eyes, not yours. So when you tell the story again, the patient's life improved. They got results.  Again, they're the hero, you're the guide. You find inspiration outside of your realm. So really just trying to be aware of your surroundings. listen to stories that your patients tell you. Things that you might read. How can you apply that? And how does it affect you? That's one way. If you read a story and you're like, oh, that made me sad that made me angry. And you can kind of use that and think about Okay, that's, that could be an email. How do I turn this into an email? And then of course, after you write it, tweaking it for your customer, that's how you have to do it at first. Once you get good at like putting yourself in your customers shoes and writing for them, it becomes easier, but at first you just kind of have to try you know, and bring it home again, it was when you find yourself getting angry, separate yourself from the from those emotions, so you can recognize it and not become emotionally compromised. Because we like to think but with my kid, she'll do