How You Can Participate in Black Friday Without Discounting Your Product or Service

This year I decided to pull our promotional offer for Black Friday because it felt "ick". I share the biggest reason why I decided to do this, how I observed my own consumer behaviour when it came to Black Friday and I shared ways a brand or business can participate in Black Friday without necessarily discounting their product or service.

For more BTS follow me on @anitasiek and the team at @wordfetti