Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

For the past year, everybody has been talking about the “new normal.”

But there is also a new normal for marketing…

And you either adapt or you go extinct.

So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.

What we talked about:

• How COVID has changed the buyer’s journey
• Why adaptability matters more than ever
• Why you should focus on solving problems and the beneficiary of your solution
  

This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse

Check out our three most downloaded episodes:

• 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
• You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest