#32: How to Get Ready for Amazon Prime Days [June 21 - 22, 2021]

Amazon just announced Prime Days are back for 2021, and the timeframe is June 21 - 22, 2021.

In 2020 small businesses made over $3.5 billion on Prime Days - and this means that if you're not playing in this massive event, you're missing out.

Here are 5 ways to get ready for Prime Days 2020:

1. Get your listings spruced up NOW
2. Start advertising now to get customer tracking data (for retargeting later!)
3. Offer Prime Day Deals this year
4. Warm up your audience off Amazon before Prime Days
5. Retarget on AMZ after the big event

Links Referenced in this Podcast:

Prime Days 2020 Podcast > https://open.spotify.com/episode/5IDXCtGFrUx5NXcSqWzgwa?si=EDznV4JHQUuWfV5qA0QyMQ&dl_branch=1

Teikametrics > https://www.teikametrics.com/free-trial/

MerchantWords > https://www.merchantwords.com/jruscin

NOTE: This podcast was recorded in the Spring, months before it was published, so the beginning of this podcast is a bit wonky in references to dates for Prime Day. We now know it takes place June 21-22, 2021.