536. How Your Childhood Shapes Your Wallet (and What to Do About It)

2025-04-17

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Brian Gubernick dives into a topic that influences every area of our lives—money—and how our childhood experiences shape the way we think about it. Brian shares his own money story, revealing how early lessons on hard work, risk-taking, and crowd-following shaped his financial mindset—for better and worse. He walks through the hidden scripts many of us inherited around money, like “there’s never enough,” or “if everyone’s doing it, it must be safe,” and explains how those beliefs might still be silently runni...

Brian Gubernick dives into a topic that influences every area of our lives—money—and how our childhood experiences shape the way we think about it.

Brian shares his own money story, revealing how early lessons on hard work, risk-taking, and crowd-following shaped his financial mindset—for better and worse. He walks through the hidden scripts many of us inherited around money, like “there’s never enough,” or “if everyone’s doing it, it must be safe,” and explains how those beliefs might still be silently running the show.

Most importantly, Brian offers a path forward: how to rewrite your money script, take calculated risks, and pass on a healthier financial mindset to the next generation.

Key takeaways:
- Why your money beliefs may not be your own
- The three most common money scripts—and how they hold you back
- A four-step plan to reshape your financial mindset
- Why your transparency with money could become your child’s advantage

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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