Plantbased Business Minute: Week Ending April 2, 2021

1. Mainstream Burgers by Before the Butcher, one of the only plant-based items to reach price parity with analogue products, celebrated its exclusive availability on Vejii by teaming up with the on-line shopping platform and giving away free meals, burgers and swag in Austin.
2. LiveKindly Collective raises $535M in its first year making it one of the top three highest funded and fastest growing plant-based companies.
3. Grounded Foods has launched its line of cheeses from upcycles cauliflower and hemp seeds.

Plus, the question of the week for plant-based brands: is plant-based enough.