John Bragg: The Blueberry Billionaire

John Bragg, founder of Oxford Frozen Foods and Eastlink, shares his journey from growing up in a small village to becoming one of North America's largest wild blueberry producers and leading a major telecommunications company. He discusses his early entrepreneurial ventures, why he chose to get into the blueberry business in the first place, and how he pivoted when things didn't go quite as he planned.
Bragg emphasizes key business principles like long-term thinking, efficiency, and maintaining a low-cost mindset. He also reflects on the importance of cultivating strong teams and staying humble despite his success.
John Bragg is the Chairman, President, and Co-CEO of Oxford Frozen Foods Limited, a food manufacturing company which he founded in 1968. It operates the largest fruit farm in the world, with over 12,000 acres of wild blueberries. He also founded a cable TV company in the 1970s which became Eastlink.

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