What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

Want to know what really goes on behind the scenes in Amazon brand management?

Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money.

Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills!

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00  - Intro

• 2:01 - Balancing SOPs/Creativity

• 5:01- Client Expectations Tips

• 10:01- Spotting Ad Mistakes

• 15:01- Scaling Ad Spend

• 20:01- Unbranded Traffic Wins

• 25:01- Holistic Brand View

• 30:01 - Good vs. Great Managers

• 35:01 - Leadership and Teams

• 40:01 - Summit Recap and Closing

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🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
• How to align team goals using Amazon PPC data tools?
• How Do Technical and Creative Strategies Work Together in Amazon PPC?
• What should you do first when Amazon PPC sales drop?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Josh Rawe 

Guest Co-Host: Brady Tieland

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno