Episode 234: Fraser Morrison - Scaling Up A Sales Team

This is episode #234 of The Limitless Podcast with Nick Jonsson, and we are pleased to welcome Fraser Morrison, CEO of 1000 Steps.

In this episode, Fraser shares his playbook on a critical business challenge: Scaling Up A Sales Team. Whether you're a founder, revenue leader, or startup operator, you'll gain sharp insights on how to recruit, train, and empower a sales force that truly delivers.

Fraser discusses what most companies get wrong when building a sales team, why hiring great salespeople isn't enough, and how to create a system that drives consistency, growth, and accountability.

If you’re preparing for growth or stuck in the chaos of inconsistent results, this episode will give you the clarity and strategy you need to scale with purpose.

🎧 Contact Fraser to learn more or collaborate:
LinkedIn: https://www.linkedin.com/in/fraser1000steps/
Explore more episodes: ⁠https://www.nickjonsson.com/podcast