Create Your Own PAL Lens Brand | Save Money!

As an optician or eye doctor, you should be establishing your brand in your local community. Instead of promoting a lens brand, make your optical about YOUR brand. People grow emotional connections with small businesses because they provide high levels of customer service and great in-office experiences.    Why would you talk to patients about lens brands and names when they can just go down the street to the next optical and shop on price alone?    Patients don't care what the name of their lens is. They just want to sell really well. Stop confusing patients with detailed lens education, and just reassure patients you are the expert on the subject matter of progressive lenses and they will get your brand.    It’s important you ditch all the phony marketing sales aids the lens vendors give you. The branding and marketing messages on brochures, desk mats, and table tents just confuse your patients. They have no clue what Hoya, Essilor, Zeiss, or Vision Source branding is. The moment you start introducing brands into the equation, your patients get lost.   YouTube video: https://www.youtube.com/watch?v=MxKglDn1eAM&feature=youtu.be

 

Connect With Us On Social Media!

Facebook

Instagram

YouTube

Join our Facebook Group

Text our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.