Christine Daugherty, Jenna Madsen, Generational Farm Transition

Our Thought Leader is Christine Daugherty, Vice President of Global Sustainable Agriculture and Responsible Sourcing at PepsiCo.

The Stories You Need To Know:

• Managing Soil (and soil fertility) after Flooding
• The Hollowing Out of Mid-Sized U.S. Farms
• Transitioning a Farm from one Generation to the Next is now Trickier than Ever
• A Smartphone App that allows Farmers to Control where their Cows Graze

Today’s farmer comes from one of the farm families featured on The American Farm on History.  Jenna Madsen, of Sunderland Farms is the daughter of patriarch Scott Sunderland – her husband Brett and their 4 kids are struggling with drought conditions and a downturn in turkey consumption.