Ever feel like creativity is reserved for “real” artists? Rick Rubin’s 12 rules say otherwise. They’re for anyone who wants to live and create with more honesty.
Rubin, the legendary producer who can’t play an instrument, built his career by helping others strip away what’s fake and tune into what’s real. His rules aren’t about being clever; they’re about noticing, subtracting, and getting comfortable with discomfort.
I’ll share how Rubin’s approach helped me stop overthinking and start making things that actually felt like me. Think of creativity as tuning a radio: your job isn’t to invent the music, it’s ...
Ever feel like creativity is reserved for “real” artists? Rick Rubin’s 12 rules say otherwise. They’re for anyone who wants to live and create with more honesty.
Rubin, the legendary producer who can’t play an instrument, built his career by helping others strip away what’s fake and tune into what’s real. His rules aren’t about being clever; they’re about noticing, subtracting, and getting comfortable with discomfort.
I’ll share how Rubin’s approach helped me stop overthinking and start making things that actually felt like me. Think of creativity as tuning a radio: your job isn’t to invent the music, it’s to find the right frequency.
- Notice inspiration everywhere—train yourself to be amazed by the ordinary.
- Make a mess first, judge later—let ideas breathe before you kill them.
- Change your environment to change your mind—move your desk, move your thoughts.
Tune in to discover how to make your work (and life) feel more like you.
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NEW SHOW - How to Change the World
Sam's new show can be found on major podcast players:
- Spotify - https://open.spotify.com/show/1Fj3eFjEoAEKF5lWQxPJyT
- Apple - https://podcasts.apple.com/us/podcast/how-to-change-the-world-the-history-of-innovation/id1815282649
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Chapters
00:00 Introduction to Creativity
00:41 Who is Rick Rubin?
01:49 Lessons from Rick Rubin's Book - The Creative Act
02:53 Lesson 1: You Are a Receiver, Not a Creator
05:02 Lesson 2: Inspiration is Everywhere
07:32 Lesson 3: Vary Your Inputs
09:55 Lesson 4: Make Something Without Judging It
11:01 Lesson 5: Discomfort is a Creative Compass
13:30 Lesson 6: The Work Reflects the State of the Maker
15:25 Lesson 7: Reduce Until Only the Truth Remains
18:30 Lesson 8: The Audience Comes Last
19:29 Lesson 9: Nothing is Ever Finished
22:23 Lesson 10: Be a Beginner Always
24:04 Lesson 11: Create Your Environment with Intention
25:49 Lesson 12: The Artist's Job is to Be Open
28:13 Summary of 12 Lessons
28:53 Final Thoughts on Creativity
30:57 Supplementary Stories and Recommendations
31:28 Wrapping Up and Challenge for the Week
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