E169 - Purposefully Repurposing Content (Shaina Weisinger, Repurpose House)

In today's episode, we get to listen again to Joe and Shaina Weisinger's conversation. They talk about how repurposing audio and video content can help brands reach more audiences without having to spend so much on creating content, and how resharing helps maximize the potential of every social content.

Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.

Episode Resources:

• Find Repurpose House on Facebook, LinkedIn, YouTube, and Instagram
• Shaina Weisinger is on Instagram, Twitter, and LinkedIn
• The Content Coalition
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 01:04 Welcome to the pod, Shaina!
• 03:27 Shifting from general digital marketing to repurposing content
• 10:39 Why videos work a lot for any show
• 12:34 The power of resharing to put your brand in front of the audience
• 16:45 Organic content hits audiences the most
• 19:41 Record a 1-minute selfie video daily for practice
• 22:43 Tools to use in repurposing content
• 29:38 Intro into being an entrepreneur
• 35:26 The value of offering a recurring service  
• 36:57 The Content Coalition podcast