Is Sports Media Too Fragmented to Keep Fans Engaged? | Patrick Crakes

Media consultant Patrick Crakes joins 365 Sports to explain how college football broadcasting is being transformed by the direct-to-consumer streaming era. From ESPN’s dominance in SEC coverage to the rising challenge of content discovery across platforms like YouTube TV, Peacock, and Hulu, Crakes breaks down the evolving media landscape—and how it affects fans. He also explores why linear programming tactics are coming back, how bundling is making a quiet return, and why no one company can unify sports content anymore. Plus, the 365 crew shares their own viewing habits and frustrations navigating the current mess of sports distribution.

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