Brand Refresh 101: Quick Wins

2025-04-29

Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it’s time for a brand refresh—and how you can update your image without blowing your budget. Whether you’re a solopreneur, small‐business owner, or marketing manager, you’ll learn practical tips to make a powerful first impression and keep your brand ahead of the curve. 📌 What You’ll Learn Why Your Website Might Be Hurting Your Business: Discover how outdated branding, clunky design trends, and technical glitches can turn prospects away. Key Signals It’s T...

Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it’s time for a brand refresh—and how you can update your image without blowing your budget. Whether you’re a solopreneur, small‐business owner, or marketing manager, you’ll learn practical tips to make a powerful first impression and keep your brand ahead of the curve.

📌 What You’ll Learn

Why Your Website Might Be Hurting Your Business: Discover how outdated branding, clunky design trends, and technical glitches can turn prospects away.
Key Signals It’s Time to Refresh: From stale fonts to poor mobile UX and lagging SEO, we cover the red flags you can’t ignore.
Budget-Friendly Update Tactics: Learn how swapping a hero image, refining your navigation, and rewriting key copy can deliver big impact—fast.

⏱ Timestamps
0:00 – Intro & Episode Overview
2:00 – Why Your Website Might Be Hurting Your Business
7:00 – Signs It’s Time to Update Your Website
12:00 – Practical Ways to Update Without Spending a Fortune
19:00 – Conclusion & Website Refresh Challenge

1. Why Your Website Might Be Hurting Your Business

Business Evolution: Your services and audience have changed, but your site still reflects “Phase 1.”
Design Trends Change Fast: What looked sleek in 2020 feels clunky in 2025—first impressions matter!
Functionality Issues: Slow load times, broken links, and poor mobile navigation cost you credibility and conversions.

2. Signs It’s Time to Update

Dated Look & Feel: Tired fonts, stock-heavy imagery, and DIY logos can undermine a premium brand.
Messaging Misalignment: Are your mission, values, and CTAs in sync with your ideal customer?
Mobile Optimization Gaps: Over 50% of web traffic is on phones—don’t lose half your audience to poor UX!
SEO Underperformance: Falling search rankings often mean outdated metadata, missing alt tags, or slow pages.

3. Budget-Friendly Refresh Tips

Homepage First: Update your headline, hero image, and CTAs—plus swap in your latest testimonials.
Simplify Navigation: Limit main-menu links to 3–5 high-impact pages for intuitive browsing.
Update Branding Elements: Refresh fonts, color palette, and logo marks while keeping brand recognition intact.
Rewrite Key Copy: Shift from feature dumps to benefit-driven messaging that resonates emotionally.
Boost Mobile & SEO: Implement responsive design, optimize load speed, and update metadata and alt text.

🔥 Website Refresh Challenge
This week, audit your site by asking a friend or customer for honest feedback. Pick one high-impact area—design, messaging, or mobile—and implement a small change that delivers a big win.

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🔗 Resources & Links

Full Show Notes & Transcript ➡️ https://sotellus.com/episodes/rebrand-refresh
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