AMZPPC #120: Balancing Amazon PPC Optimization and Expansion

The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results. We’ll see you in The Badger Den!

Highlights:

1:05 Intro

3:18 The Ebb and Flow of Amazon PPC

6:51 Amazon PPC Expansion vs. Optimization

9:15 Expansion Activities

25:12 Optimization Activities

33:20 Synergy & Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast​

Ad Badger Version 2: https://www.adbadger.com/pricing/​

Junglr: https://www.junglr.com/​

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver