#EP101 - (Part 2) Why Your Ads Might Not Be Working

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Hi all and welcome to episode 101 (Not the Dalmatians movie) of the Marketing Freaks podcast!

In this week’s episode, Jon and our Paid Social whiz Abi Carey continue to discuss other potential reasons as to why your ads might not be working and why, as well as providing ways to improve the performance.

In the previous episode, Jon and Abi went over some of the common things we see within the digital marketing agency when it comes to poor performing ads, whether it’s creative design being too complex or simply not utilising what is available when it comes to ad strategy i.e. creating UGC style content. In this episode, we dive deeper into reasons that may not have even crossed your mind before…

Although it may be controversial (especially coming from a performance agency), and really quite daunting to come to terms with, one thing we flag to our clients is that they are not spending enough on automated campaigns. We understand this can be a bitter pill to swallow for most and we aren’t trying to tell you to spend more money if your results aren’t looking good.