Episode 202 | Social Media Black Friday Tips from Marketing Expert Mallory Rowan

Mallory Rowan is doing a podcast takeover! 

This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.

Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audience’s attention. Tune in to learn how to prep your social media so your Black Friday sales hit differently this year!

What You’ll Learn:
- Why building anticipation early creates engagement and prevents the dreaded “empty concert” effect
- Mallory’s tips for setting up both organic and paid strategies to gather email leads in advance
- How visual branding (even subtle tweaks!) can increase engagement leading into Black Friday
- Why regular content with light promo hints builds excitement without overwhelming your audience
- Strategies for using Instagram Stories to show behind-the-scenes, add authenticity, and answer common questions
- Techniques for balancing your strengths in content format, whether stories, carousels, or video

Resources Mentioned:
- Follow Mallory on Instagram: https://instagram.com/malloryrowan
- Mallory Rowan’s Instagram Stories Workshop: https://malloryrowan.com/15-second-strategy 
- Join Mallory’s email community: www.malloryrowan.com
- Black Friday in a Box by Gemma Bonham-Carter: www.gemmabonhamcarter.com/blackfriday

Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs  
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools  
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/  
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/  
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter  

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