How to Respond to a Reputational Crisis

2022-04-03

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When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.

At the Oscars, Rock had made a joke about Smith's wife, Jada Pinkett Smith having a buzzed haircut. Pinkett Smith has spoken publicly about her diagnosis with alopecia, which can cause baldness.

Husband Will promptly stood up, took to the stage, and slapped Rock in the face.

There’s no question one moment can jeopardize your reputation. And this incident can be termed among the more offensive – it was a physical assault. Formal statements are common afterward and Smith did that apologizing within days to Rock but the public downfall can be career-ending.

In this episode we talk with a PR pro who has worked with professional athletes and executives facing this kind of reputational crisis.

Guest: Alee Opuiyo
Website: www.Dynamicpublicrelations.com
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Twitter: @Dynamicprpro
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Phone Number: 240-393-3100