Creating An Opt-In Value Exchange -- Charlie Silver // Permission.io

CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange. Show Notes

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• Charlie Silver: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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