169 Graham Brown: How to Build Your Brand

Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It’s pronounced like “pickle”, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting.

Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People:

· The story of how a guy from England ended up in Singapore doing podcasting
· Everybody has a great story to share
· There are elements of your story that other people can identify with
· We are all living our own version of the “hero’s journey”
· One of the key elements is getting a stage to share your story
· People follow people, not brands and that is the doorway into business
· We need to unlock the human potential of our brands
· Storytelling is everybody’s business
· People will forget what you told them, but they will remember how you made them feel
· Stories don’t have to be trilogies or epics, they can be one line or even one word
· Great storytellers take away uncertainty
· You need a stage, a story, and the system
· Determine whether you need to start your own podcast or be a guest on someone else’s
· Go forward in an agile manner
· Refine your narrative after each presentation
· Find your start and the “why” will become apparent
· Podcast guesting is about finding a host whose avatar matches yours

You can learn more about Graham Brown and connect with him through the website and social media links below:

Website: https://www.grahamdbrown.com/
Linkedin: https://www.linkedin.com/in/grahamdbrown/

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