How to Get Better Audience Insights with SparkToro’s Amanda Natividad

2023-08-04

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume. Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.” In This Episode: 0:00 – Introduction 2:51 – Amanda’s career to date 7:47 – Her thoughts on Threads

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

What’s the best way to collect meaningful audience insights?

As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.

On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.

Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”

In This Episode: