How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

2024-08-11

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Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing. Listen For...

Double the output – but lose the human touch?

From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable.

It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing.

Listen For
3:36 An example of AI Adoption Dramatically Increasing Productivity
7:44 Why PR and Marketing Pros Will Need to Shift to Value-Based Billing
15:29 AI Excels at Certain PR Tasks
21:55 Authenticity Will Stand Out in an AI-Saturated World

Guest: Michael Smart
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