Billified Classic - Armand Schaubroeck

After a birthday weekend that left Bill feeling like a guitar string tuned way too tight, he’s taking a little recovery time. So while he nurses his liver and dignity, we’re cracking open the Billified vault and rewinding to September 2023, Episode 205.

In this gem, Bill sits down with Armand Schaubroeck—the co-founder of the legendary, world-famous Great House of Guitars. Much like wandering the maze-like aisles of the H.O.G., this conversation is all over the place in the best way possible, with treasures around every corner.

Armand opens up about his wild upbringing, a run-in with the law that changed his life, and how he and his brothers built the most off-the-wall, iconic guitar shop the world has ever seen. We’re talking patient mothers (saints, really), Andy Warhol friendships, three-hour rock operas on the radio, a run for New York State Senate in the 70s, and more than a few stories that prove Armand is a true rock ’n’ roll original.

Whether you’re a music nerd, a history buff, or just someone who enjoys hearing about people way cooler than Bill on his birthday weekend, this episode has something for you. So kick back, plug in, and enjoy this fascinating one-on-one with Armand Schaubroeck.

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