Indie Evolution: Producer Gigi Pritzker on Staying Nimble and Embracing Risk

Gigi Pritzker, CEO of MWM, details the evolution of her company, formerly OddLot Entertainment, from an indie film production banner to an IP-centric approach embracing TV, digital, VR and AR, live events and theater. Pritzker explains how the seismic shifts in the entertainment marketplace spurred her to focus on stories and franchises that be adapted across multiple mediums.