The Launch That Should Have Bombed (But Didn’t)

2025-03-20

The show is back! This week I’m debriefing on my recent launch for my Bold Darling Mastermind. As with every launch, there were some major learnings and curve balls - which I’m passing on to you in this episode. I cover: Why I moved the launch from its usual spot The dire performance of my key lead magnet How I pivoted and reimagined the launch How well a “shoulder tap strategy” works in my business The BTS elements that made the launch challenging How my Oper...

The show is back! This week I’m debriefing on my recent launch for my Bold Darling Mastermind.

As with every launch, there were some major learnings and curve balls - which I’m passing on to you in this episode.

I cover:

Why I moved the launch from its usual spot
The dire performance of my key lead magnet
How I pivoted and reimagined the launch
How well a “shoulder tap strategy” works in my business
The BTS elements that made the launch challenging
How my Operations Manager nailed testimonials
The results we got
What we’ll do differently next time

I hope this helps you with some ideas if you’re launching within your business this year, or if you’d just like some juicy BTS insights on how these things come together.

My May Bali retreat has just TWO SPOTS LEFT! Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025

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