Episode 6: Get Out and Walk, with Lee Caraher

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you’ll learn about in this episode: Why you need to pitch the information your audience wants to know first — no matter who the audience is Tips for getting physical this weekend — even if you don’t normally get much exercise The many benefits of going for a walk Nilofer Merchant’s walk and talk strategy Resources: “Eat Move Sleep: How Small Choices Lead to Big Changes” by Tom Rath Nilofer Merchant’s “Got a meeting? Take a walk” Ted Talk