Tourism and fire resilience: How the Mammoth Donut is keeping the Sierra Nevada safe

When wildfire threatens everything, how does a tourism destination respond? Mammoth Lakes Tourism is supporting one of the boldest regional fire prevention efforts in the U.S. — a project that is now funded with visitor dollars. In this episode, President & CEO John Urdi shares how the community is investing in fire resilience, reframing visitor education, and inviting travellers to become stewards of the land.

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