S13E1: Make Your Customers Your Marketers with Bonjoro CEO Matt Barnett

2020-03-15

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I often say the holy grail to achieve with either your product or your marketing is that it creates such a good experience that the person CANNOT SLEEP until they tell someone else about it.Well, one of the ultimate versions of that is when 'cannot sleep' means your own customers actually go out and market on your behalf.Sydney-based Bonjoro has 24,000 users with 9% MoM growth and $1 million raised, largely because they've figured out a strategy to turn their customers into their marketers.Their CEO Matt Barnett...

I often say the holy grail to achieve with either your product or your marketing is that it creates such a good experience that the person CANNOT SLEEP until they tell someone else about it.

Well, one of the ultimate versions of that is when 'cannot sleep' means your own customers actually go out and market on your behalf.

Sydney-based Bonjoro has 24,000 users with 9% MoM growth and $1 million raised, largely because they've figured out a strategy to turn their customers into their marketers.

Their CEO Matt Barnett joins me for a deep-dive on their approach.

Oh and we also spend time talking about Matt's love for animals!

Find Matt online at:

https://www.linkedin.com/in/mbjbarnett

Find Bonjoro online at:

Twitter: @bonjoroapp

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