Ep 13: Jedi Mind Trick Zombies

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic.

• Story Time
  • The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING
  • Andrew views a message on the side of a van that convinces him of only one thing. Not to ever use the service it talks about.
• News
  • Holy loads of copy Batman! Adwords to begin testing 3 lines of headline text on an ad
  • Search query results now available in latest version of Adwords Editor
  • Facebook’s F8 conference had some big announcements – including the ability to delete your FB history “easily”
• 360 Topic Of The Week
  • What are the Jedi mind tricks that actually DO influence behavior? What are the limits, and what are the possibilities?
  • Required reading: Influence by Robert Cialdini
• Your Answers To Last Week’s Question Of The Week
• NEW Question Of The Week
  • What are you favorite business or marketing books of all time?
• Tickets for the 2018 Online Sales & Marketing Summit sold out in less than 1 hour. Join the waitlist to be notified if more tickets become available.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!