Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ... Key Themes Podcast formats and challenges Audience engagement and meetups Effective podcast monetization strategies High-quality remote recording solutions Importance of podcast content focus Children influencers and children of influencers, ethical concerns Personalizing and professionalizing guest interactions Topics covered in this episode: Introduction
Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ...
Key Themes
- Podcast formats and challenges
- Audience engagement and meetups
- Effective podcast monetization strategies
- High-quality remote recording solutions
- Importance of podcast content focus
- Children influencers and children of influencers, ethical concerns
- Personalizing and professionalizing guest interactions
Topics covered in this episode:
- Introduction
- Interview Format vs. Monologue Podcasts
- Mention of Previous Episode with Jim Collison
- Topics Covered in This Episode
- You plus Them Equals Bigger Podcaster
- The Pacific Content Opportunity
- Your Podcast, Your Rules
- The $200,000 Podcast
- Advocates Want Legal Protections for Child Influencers
- You Plus Them Equals Bigger Podcaster
- Avoiding the Content Treadmill
- Viewing Listeners as Real People, Not Downloads
- Attending a Local Podcast Meetup
- The Structure and Benefits of Meetups
- Gathering Around a Topic, Not the Podcast Itself
- Example: Hamburger Topic Meetup
- Steps to Organize and Promote a Meetup
- Creating a Mobile-Friendly Landing Page for Listeners
- Your Podcast, Your Rules
- Guest Participation Guidelines
- Requirement for Quality Mic
- Quiet Recording Environment
- Not All Interviews Published
- Specific Mic Models and Pre-Interview Analysis
- Publicist Scenario and Canceled Interview
- Maintaining Audio Quality Standards
- Importance of Complying with Podcast Standards
- Big Podcast AMP
- Personal Coaching Program
- Goals: Audience Growth, Marketing, Monetization
- Details and Enrollment Information
- The Pacific Content Opportunity
- Closing of Pacific Content and Resulting Opportunities
- Competitive Branded Podcast Niche
- Opportunities for Smaller Podcasters and Producers
- Examples of Market Segments: Real Estate Agents, Local Businesses
- The $200,000 Podcast
- Case Study: Sarah Peck's Startup Parent Podcast
- Revenue from 2000 Downloads Per Episode
- Selling High-Priced Products
- Importance of Niche Audiences
- Repeat Customers
- Business Model Comparisons
- Focusing on High Prices and Repeat Customers vs. Larger Audience
- Advocates Want Legal Protections for Child Influencers
- Exploitation of Child Influencers by Parents
- Examples from the Entertainment Industry
- Increasing Reach of Social Media and Risks
- Seeking Feedback and Experiences from Listeners
- Additional Resources and Closing
- Big Podcaster Extra - Daily Emails for Audience Building and Monetization Tips
- Podcaster Growth Toolkit - Free Resources: Episode Templates, Guest Agreements
- Big Podcast AMP - Personalized Coaching Information and Enrollment
Episode Timestamps
- 00:00 Local recording for stable, high-quality audio/video
- 03:21 Bigger podcasts
- 08:56 Branded podcasts: an opportunity for smaller companies
- 12:30 Podcasters set rules for guests
- 14:42 Calls for legal protections for child influencers
- 17:50 Social media's reach endangers kids' privacy
- 20:29 Protect yourself with the Podcast Growth Toolkit.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 183 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
- Big Podcast Extra - Podcasting Tips
- Big Podcast AMP (Audio Monetization Program)
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