In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#127 - The Power of Failure with Kevin Kelly, Publisher and Founding Editor of Wired
#126 - AI Anxiety: The Dangers (and Opportunities) of AI in Research with Mike Adams of Grain
#125 - What is UX Business Coaching? with Sylvana Rochet of Elan Vital Coaching
#124 - Defining a Research Strategy with Devin Harold of Capital One
#123 - The Power of Atomic Research with Daniel Pidcock of Glean.ly
#122- Exploring UX Research Career Options with Marieke McCloskey of LinkedIn
#121 - The UX files: Top Moments from YouX 2023
#120- Building a Healthy Research Culture with Mike Oren of Klaviyo
#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science
#118- The Product Launch Playbook with Derek Osgood
#117 - Understanding Growth Research with Carlos Tellez of Nubank
#116 - Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom
#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig
#114 - What Does a UX Research Chief of Staff Do?
#113 - Tacos and Tidepods: A Very Awkward Goodbye with Roberta Dombrowski of User Interviews
#112 - Finding Your Best Customers with Andrew Michael, CEO at Avrio
#111 - The 2022 UX Research Tools Map with Roberta Dombrowski
#110 - Experience Design Research in Healthcare with Tiffany Mura and Erica Devine
#109 - The Challenges of Hybrid Work with Eduardo Gomez Ruiz of Miro
#108- Perfecting the UX of UX testing with Nicholas Aramouni of Userlytics
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