In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#107 - Making Research Ops Visible with Benson Low of REA Group
#106 - Navigating gender, religion, and politics in UX research – with Zoë Glas
#105 - Tacos and Tide Pods: Big plans, a product relaunch, and healthy organizational tension
#104 - User Research Incentives with Nick Baum of Tremendous
#103 - Ethical Design and Respectful UX Research with Kat Zhou of Epidemic Sound
#102 - Tacos and Tide Pods: Authenticity, Exciting Milestones, and LinkedIn
#101 - Onboarding UX: How to Research and Design a Great First Impression with Pulkit Agrawal of Chameleon
#100 - UXR Productivity Hacks with Michele Ronsen of Curiosity Tank
#99 - Leading UX Research for Healthcare Apps with Wendy Johansson of MiSalud Health
#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall
#97 - Tacos and Tide Pods: House Cats, Research Repositories, and the Economy
#96 - Your UX Career Is a Product with Sarah Doody
#95 - UX Writing and Content Design with Yuval Keshtcher of UX Writing Hub
#94 - Tacos and Tide Pods: A New Series from Awkward Silences
#93 - Digital Ethnography and Real-World Context in UXR with Megan McLean of Spotify
#92 - What Librarians Can Teach UXRs about Insights Repositories with Nada Alnakeeb of DoorDash and Joanna Perez of Netflix
#91 - Design Psychology with Thomas Watkins of 3Leaf
#90 - The State of User Research 2022 with Roberta Dombrowski
#89 - UX Agencies: Setting Clients Up for Success with Karen VanHouten
#88 - Research Operations for Democratization at Scale with Garrett Tsukada
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
A Prairie Home Companion: News from Lake Wobegon