In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
# 27 - International Markets and Anthropology with Leia Atkinson of Shopify
# 26 - Cross Cultural Research in Action with Elsa Ho
# 25 - Why Participants Participate in User Research with Brittany Rutherford of User Interviews
#24 - What's in a Name? Building Custom Research Programs that Stick with Vicki Tollemache
#23 - How to Interview Customers Continuously with Teresa Torres of Product Talk
#22 - Stop Freaking Out About the Evils of Personas with Andy Budd of Clearleft
#21 - Why Surveys [Almost Always] Suck with Erika Hall of Mule Design
#20 - Why Being Wrong is Right with Alec Levin of Learners
#19 - What UX Researchers Can Learn From Children with Noam Segal of Wealthfront
#18 - Juggling Hardware and Software (and Service Design) Research with Susan Rice of Toast
#17 - Is It Ok To Recline Your Seat On An Airplane? with Bob Saris of User Interviews
#16 - How to Facilitate User Research in Any Team with Nicola Rushton
#15 - Starting a ResearchOps Practice with Kate Towsey
#14 - How to Make a Potentially Awkward User Interview Less Awkward with Adam Sigel of Hometap
#13 - Make Qualitative Research Your Competitive Marketing Advantage with Katelyn Bourgoin
#12 - Essential Times for Qualitative Research With Shipra Kayan
#11 - Integrating Research Faster with John Cutler
#10 - Give Us Your Feedback and Reviews (Retro #1) - with Erin & JH
#9 - Running Amazing Remote UX Research Sessions with Sonya Badigian
#8 - Continuously Delivering and Discovering with James Aylward of Pluralsight
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