#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale

Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:

• The first principles Don uses to evaluate new marketing technology
• How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
• What it takes to successfully roll out new tools at an enterprise scale.

Teaser: documentation and strong first impressions will go a long way!