MB Early Archives 018: Ben Gaddis, T3

I really enjoyed this episode with Ben Gaddis of Austin TX based T3. T3 is a leading marketing Agency that serves many great brands including 7-11, Focus Brands, and many others. An interesting fact: T3 is one of the largest woman owned agencies in the world...Founded by Gay Gaddis in 1989. In this conversation, Ben and I explore topics including: -How he sees brands innovating and using modern technology to gain an edge -How brands are enhancing experiences and building community -How to leverage social data -What to think about AI, VR and other technologies -2 Great book recommendations on future technology predictions Be sure to pick up the book "Cowgirl Power" by Gay Gaddis Show Sponsor: www.solinkcorp.com Audio Engineering: Ben Kliever