68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.

Key takeaways from this episode:

• Importance of Brand Touch Points
• Elevating Sales Touch Points
• Overlooked Brand Touch Points
• Surprise and Delight Strategies
• Exit Touch Points

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design

• Client Case Studies
• Take my Brand Personality Quiz!

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com