Specialty Coffee Association Podcast
Education
Throughout its long history, coffee has been cast in very different roles: exotic beverage, colonial good, global commodity – but also as a staple of the local cuisines of the countries where it was produced. Leaning on an ongoing Sociological study conducted in Paris, today’s lecturer - Noa Berger - will show how specialty coffee changes and adapts to the culture of the countries in which it is introduced, and exploring what it means for coffee, a global commodity, to become “local.”
According to Noa, the local specialty coffee market increasingly mobilizes the past and local traditions through aesthetic choices, in what not only allows it to reach a larger audience, but also serves as means to extract and create value, in line with contemporary tendencies in global capitalism. But while doing this, the local specialty coffee market also puts the geographical provenance of coffee at its center. As Noa wrote in Issue 9 of 25, this combination of approaches makes it a “glocal” movement, constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.
Related Links:
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#62 | Re:co Podcast: Merling Preza on the Role of Cooperatives (S2, Ep. 3)(Spanish)
#61 | Re:co Podcast - Panel Discussion: Alarms and Leadership Towards Change (S2, Ep. 2)
#60 | Re:co Podcast - Taya Brown on Supporting Smallholder Entry into the Specialty Market
#59 | Re:co Podcast - Dr. Janina Grabs on Overcoming the Single Exit Fallacy (S1, Ep. 4)
#58 | Re:co Podcast - Jeff Glassie on Prices and Antitrust Law: Where’s the Line? (S1, Ep. 3)
#57 | Re:co Podcast - Vanusia Nogueira on The World Coffee Producers Forum
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#55 | Re:co Podcast - Peter Roberts on Empowering Specialty Coffee to Look Beyond the “C”
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#53 - A Scientific Approach to Coffee Freshness | Chahan Yeretzian | Expo Lectures 2018
#52: Tracking and Tweaking Your Extraction | Dr. Marco Wellinger | Expo Lectures 2018
#51: Using Your Coffee Data as Business Intelligence to Deliver Quality, Consistency & Control
#50: Development from the Bottom-Up | Expo Lectures 2018
#49: Beyond Heirlooms & Hybrids: Breaking Down the Coffees of Ethiopia & East Africa | Expo 2018
#48: Managing Conflict and Emotional Labor | Dr. E. Michele Ramsey | Bloom Providence 2018
#47: How the Coffee Industry Can Make Successful Refugee Resettlement Possible | Expo 2018 Lectures
#46: The Potential of Controlled Fermentation Through Yeast Inoculation | Expo Lectures 2018
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