How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape has been transformed by CCPA, GDPR, And Apple and Google doing away with cookies. Now, publishers and marketers must face the task of unlocking audience monetization through alternative tracking methods. Today, Shiv discusses how publishers can monetize their audience with alternatives to cookie tracking. Show Notes

Connect With:

• Shiv Gupta: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.