Will “Verified” Downloads Ruin Podcast Advertising?

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.

Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.

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QUESTION OF THE MONTH

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Leave Your Answer at  www.schoolofpodcasting.com/question

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Mentioned In This Episode

Join the School of Podcasting Community

Eleven Lab AI Voice Generator

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Time Stamps

00:01:40 - Opening

00:02:18 - Apple Stats Evaporates 30% Of Your Downloads

00:05:47 - Trying Not to Get Sued

00:07:45 - How This Service Works 

00:09:26 - Does Your Player Preload? 

00:11:51 - The Terms You Need to Understand 

00:12:42 - Power Rant: Do Your Job

00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad 

00:16:47 - Enter Attribution 

00:17:30 - Working on Auto Follows 

00:18:56 - It's Not Fake? 

00:19:54 - How Did You Get My Information? 

00:20:12 - Admission of Preloading/Buffering 

00:21:23 - All About the Data 

00:22:57 - Retargeting Equals More Ad Spend 

00:23:38 - Verified Downloads Are Not Good Enough 

00:24:09 - The Purpose of This Company

00:24:31 - A Specific Case 

00:25:41 - Retention Numbers

00:26:18 - Cost Per Listener

00:27:07 - History Lesson: Twitterbombing

00:28:39 - The Takeaways 

00:32:50 - Other Bad Stats 

00:33:57 - My YouTube Shorts Stat 

00:34:45 - Question of the Month 

Bloopers

This episode originated at www.schoolofpodcasting.com/915 

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey