#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Business of Story

#536: How Hollywood’s 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan

2025-10-13
Greg Logan, author of Creating a Blockbuster Brand, is a world expert in brand storytelling. He's combined is two careers - branding and advertising with entertainment - to create his business Narrativity, which helps businesses all over the world tell a far more effective story by using the formulas Hollywood hooks us in with. And he's just launched a book about it called 'Creating a Blockbuster Brand'.. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that...
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