In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent.
Key points:
- Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement.
- He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience.
- Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life.
- Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind.
- Posting between 1-2 pm Pacific time tends to get the highest viewership.
- Social media presence has helped Patrick get referrals from other agents in his office.
- He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.)
Patrick's email (patrick@windermere.com) for anyone seeking more tips on social media for real estate.
Host: Joe Galindo
Guest: Patrick De Leon (Windermere Yarrow Bay office broker)
Episode #22. Build a strategy to engage with valuable information instead of promoting yourself.
Episode #21. As a real estate trusted advisor how well are you at articulating your value proposition?
Episode #20 When it comes to your moments of truth what tool helps you standout virtually and so much more when listing a home?
Episode #19 How to be Authentic, think out of the box and live your life now. Real Estate and life harmonized.
Episode #18. Having a coach is important, but being coachable is just as important.
Episode # 17. Your true worth is determined by how much you give back rather than how much you receive in payment, Diana Patterson explains.
Episode #16. Starting in 2018 Kamila took Ninja right away, then started coaching. Listen how she can maintain an evergreen business by being herself.
Episode #15. There is an audience on Tik Toc that wants to see your value-added post. Kehaulani Keanaaina with Windermere Kona explains.
Episode #14. Not all communication is created equal. Focused, Direct, Compassionate. Nuggets from the book Your Time to Thrive.
Episode #13 How do Windermere Agents/Offices help the communities we serve? The power of giving back through our foundation.
Episode #12. The power of communication is determined by your ability to truly listen.
Episode #11 Can I have a great business and a full time assistant in three and one half years? Mark Chavez says yes.
Episode #10. Three strategies when it comes to having a balanced life and an evergreen real estate business based on referrals.
Episode #9. Are you a consistent go giver? Have you figured out how to not complicate things and just get it done? Well Erin Hoppe has some advice on this topic.
Episode #8. Are you using video today to connect and build relationships? Well Nancy Chapin is doing video and shares here ideas.
Episode #7. It is all about showing up professionally. Listen to what a true expert is saying when it comes to representing your buyer or seller in this frenzied market.
Episode #6. Use the 5 magic questions to tap into your clients’ future dreams and goals.
Episode #5. One aspect of getting and selling listings is keeping your process consistent and cutting edge.
Episode #4. The power of consistent Real Estate Reviews, with Sol Simmers.
Episode #3. You do not have 98% of your business be referral base by accident. It happens when you create quality long lasting relationships.
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