How to Bootstrap Through Partnerships | Laura McGee, Founder of Diversio

The standard advice is you need to first generate your own demand, and only then look for partnerships to accelerate your business. Another piece of standard advice is you should probably raise a small round  early on to hire key employees. The last piece of advice is that if you're a business founder, you probably should get a technical co-founder.

Laura chose to do exactly the opposite. And it worked.

She decided not to bring on a technical co-founder, and it's "the best decision she ever made". She decided to bootstrap the company for as long as possible, and it helped her focus on what really mattered. And she decided to start with partnerships and it worked.

If you want to learn how she did it, check out this episode.

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