10. Chartbeat’s John Saroff on social analytics and the future of online publishing

Ask staff at many of the world’s leading newsrooms what software they rely on the most and Chartbeat will be near the top of the list. John Saroff is CEO of Chartbeat, which means he has plenty of insights into the way online publishers — and their audiences —are evolving.

John joins Matt Navarra and Martin SFP Bryant to talk about the changing habits of online publishers, the best ways to use social media to drive traffic and engagement to online brands, tips for smaller bloggers and publishers, and the future of Facebook’s often rocky relationship with the news industry.

Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Matt gets grumpy about the Martin’s attempts to sledgehammer Aretha Franklin and Sylvester lyrics into the end of the show.

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Geekout with Matt Navarra is a Big Revolution production.