Why You’re Onboarding Your Leads Wrong and What To Do About It

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.

Chapters:

• 00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic
• 00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding
• 00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time
• 00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences
• 00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right
• 00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #1
• 00:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back
• 00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails
• 00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use
• 00:21:34 - Crafting Hyper-Personalized Journeys at Scale
• 00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring
• 00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement
• 00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick
• 00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads
• 00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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